How to Repurpose Old Content for Greater Engagement and Traffic

August 16, 2022

Do you have a ton of content that you've created over the years but never got around to publishing? Or maybe you published it, but it didn't get the engagement you were hoping for? Don't worry, you're not alone. A lot of businesses have a lot of great content that just isn't getting the attention it deserves. In this blog post, we'll talk about how to repurpose old content for greater engagement and traffic. By following these simple tips, you can breathe new life into your old content and see better results!

1. Take a look at your old content and see which pieces have the most potential for engagement and traffic

Maybe it's a blog post that didn't get much traction when you first published it, or maybe it's an old video that you think would be popular if repurposed into a new format.

There are a few different ways to repurpose old content:

- You can update the content with new information and republish it

- Republish the content in a different format

- Use the content to create new pieces of content (for example, turning a blog post into an infographic or a video)

The key is to find a way to repurpose your old content that will make it more engaging and more likely to be seen by your target audience.

2. Revamp your old content with new images, data, and insights to make it more relevant and interesting

People are more likely to engage with content that is visually appealing and easy to consume. If your old content is starting to look a little dated, freshen it up with some new images or graphics to repurpose.

If you have data or insights that you didn't include in your original piece of content, now is the time to add them! People love data-driven content, so by adding new data and insights, you're making your old content more valuable and more likely to be shared.

Updating your old content doesn't have to be a huge undertaking. Even making small changes can make a big difference in how engaged people are with your content.

3. Share your revised content on social media platforms and promote it through email marketing

Once you've updated your old content, it's time to share it with the world! Post it on your social media platforms and promote it through your email list. If you have a paid advertising budget, consider running some ads to drive traffic to your repurposed content.

By promoting your repurposed content. You're giving it a chance to reach a whole new audience and get the engagement and traffic you've been wanting.

4. Monitor the results and tweak your approach as needed to continue generating leads and conversions

After you've repurposed and promoted your old content, it's important to monitor the results so that you can see what's working and what isn't. If you're not seeing the engagement or traffic you were hoping for, try tweaking your approach. Maybe you need to promote your content more, or maybe you need to update it with even more new information.

Pay attention to the results you're seeing and adjust your strategy accordingly. With a little trial and error, you'll be able to find the perfect approach for repurposing your old content and generating leads and conversions.

Repurposing old content is a great way to get more engagement and traffic from your existing content. By following these simple tips, you can breathe new life into your old content and see better results!

Do you have any tips for repurposing old content? Share them in the comments below!

To help you more, I need you to check this eBook I’ve created about the ten things that I’VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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