How to Rank Higher in SERPs: 6 Tips to Get You Started

November 25, 2022

If you're looking to rank higher in SERPs, you've come to the right place. In this blog post, we will discuss 6 tips that will help get your website to the top of the search engine results pages. These tips are based on years of experience in the SEO industry, and they work! So without further ado, let's get started.

1. Choose the right keywords

To rank higher in SERPs, you need to choose the right keywords. The right keywords are relevant to your website and high search volume. You can use tools like Google Keyword Planner and SEMrush to find the right keywords for your website.

Relevancy is critical when it comes to choosing keywords. If you select keywords that are not relevant to your website, you will not rank higher in SERPs.

A high search volume is also essential. If no one is searching for the keyword, you will not get any traffic from it.

Tools like Google Keyword Planner and SEMrush can help you find the right keywords to incorporate into your content generation strategy.

2. Research your competition

To rank higher in SERPs, you need to research your competition. See what keywords they are targeting and how they are ranking for those keywords. This will give you an idea of what it takes to rank your chosen keywords.

You can use tools like Google Search Console and Ahrefs to research your competition.

3. Optimize your title tags and meta descriptions

Title tags and meta descriptions are essential elements of your website's code. They tell search engines what your website is about and help you rank higher in SERPs.

Include your chosen keywords in your title tags and meta descriptions. This will help improve your click-through rate, which is a factor that contributes to your overall ranking.

You can use a tool like Yoast SEO to help you optimize your title tags and meta descriptions.

4. Publish high-quality content

Content is king when it comes to SEO. Publishing high-quality content is one of the most important things you can do to rank higher in SERPs. Your content needs to be well-written, informative, and relevant to your chosen keywords.

Content that is poorly written, or does not provide any value, will not help you rank higher in SERPs. In fact, it could even hurt your ranking.

Make sure to publish high-quality content regularly. This will help you attract organic traffic and improve your SERP ranking.

Tools like Google Analytics can help you track your content's performance and make necessary changes.

5. Use images and videos liberally

Images and videos help break up text and make your content more engaging. They also help improve your SERP ranking.

Make sure to include images and videos in your content. This will help improve your click-through rate and keep people on your website longer.

Tools like Google Search Console can help track your images and videos' performance.

6. Make use of external links

External links are links to other websites. They help improve your SERP ranking by showing search engines that your website is a trusted source of information.

Make sure to include external links in your content. This will help improve your SERP ranking and make your website more credible.

Tools like Ahrefs can help you find relevant links that you should be using.

These are just a few things you can do to rank higher in SERPs. Implement these tips and see your website traffic soar! Need help with your SEO? We're here for you! Contact us today for assistance.

To help you learn more about digital marketing, I need you to check this ebook I've created about the 10 THINGS I WISH I HAD KNOWN when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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