How to Promote Your eCommerce Store on a Budget

March 8, 2023

There are many ways to spread the word about your eCommerce store. You can use paid advertising, social media marketing, search engine optimization, or other methods. But what if you can only spend a little money on marketing? Are there still ways to market your store that work?

Keep reading, and we'll talk about some low-cost ways you can market your online store to get more customers and make more money. We'll also tell you how to cut your marketing costs without hurting your results. So keep reading to find out more!


1. Search Engine Optimization

It is one of the most cost-effective ways to promote your eCommerce store. It involves optimizing your content and website. It will appear higher in search engine results. By improving your rankings, you can increase the number of visitors to your site and boost sales.

2. Social Media 

It's a great way to reach potential customers without spending much money. You can show your ads to people who are likely interested in what you sell if you use Facebook Ads, Twitter Ads, or Instagram Ads. You can talk to people on social media and build relationships, leading to more sales.

3. Content Marketing 

It's also cheap to get the word out about your eCommerce store. Use content like blog posts, videos, or webinars to teach potential customers. Show them that your store is a reliable source of information.

4. Email Marketing 

It's another effective tool to reach out to customers and people who might become customers. You can use email marketing campaigns to promote sales. It lets people know about new products or stay in touch with users. Also, compared to other ways of marketing, it's pretty cheap.

5. Pay-per-click (PPC) Ads

You only pay for this advertising when someone clicks on your ad. It works well for reaching out to specific groups and getting leads quickly, but it does require an initial investment. But if it's done right, it can be a powerful tool for getting people to visit and buy from your eCommerce store.

These are just a few ways to market your store online without spending much money. Using these strategies, you can get more people to visit your website and turn more of those people into paying customers. Remember that marketing can be inexpensive. You can get great results without breaking the bank with the right strategy.

To help you learn more about digital marketing, I need you to check this eBook I've created about the 10 THINGS I WISH I HAD KNOWN when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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