How to Market a Product or Service That Sells: Digital Marketing Strategies

August 11, 2022

When it comes to marketing, there are a million different strategies that you can use on how to market a product or service. But which ones are the most effective for selling a product or service? This blog post will discuss five digital marketing strategies you can use to get your business in front of more customers!

What is Digital Marketing, and Why is it Essential for Businesses Today?

Digital marketing is the process of using online channels to promote and sell products or services. It's an effective way to reach out to potential customers who may be interested in what you have to offer.

Businesses can use various digital marketing channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing.

Digital marketing is essential for businesses today because it allows you to reach a wider audience of potential customers. With more people spending time online, businesses must have a solid digital presence to compete.

The Different Types of Digital Marketing Strategies and Which Ones are Most Effective

As we mentioned, there are various digital marketing channels businesses can use to reach out to potential customers. But which ones are the most effective? Let's take a look at some of the most popular digital marketing strategies:

-SEO: Search engine optimization is a process of improving the visibility and ranking of a website on search engines like Google. This is done by optimizing the website content, structure, and code and building links to the site from other websites.

-PPC: Pay-per-click advertising is a form of online advertising where businesses can pay to display their ads on search engines and other websites. When potential customer clicks on the ad, they are then redirected to the business' website.

-Social Media Marketing: Social media marketing promotes a product or service on social media platforms like Facebook, Twitter, and Instagram. This can be done through organic posts or paid ads.

-Content Marketing: Content marketing is a form of digital marketing that focuses on creating and distributing high-quality content to attract and retain customers. This can be in the form of blog posts, infographics, videos, or eBooks.

So, which digital marketing strategy is the most effective? The answer is: it depends. Different businesses will have different needs and goals.

How to Create a Digital Marketing Plan that Meets Your Business's Needs

Now that you know the different types of digital marketing strategies, it's time to create a plan that meets your business's needs. Here are a few tips:

-Set realistic goals: What do you want to achieve with your digital marketing campaign? Do you want to increase brand awareness, generate leads, or drive sales?

-Define your target audience: Who are you trying to reach with your digital marketing campaign? Be as specific as possible.

-Choose the proper channels: Based on your goals and target audience, which digital marketing channels will be the most effective for your business?

-Create compelling content: Your website and social media posts should be informative, engaging, and visually appealing.

-Measure your results: Keep track of your website traffic and social media metrics to see how your digital marketing campaign performs. Adjust your strategy as needed to achieve your goals.

Tips for Staying Up-To-Date with The Latest Digital Marketing Trends

Digital marketing is an ever-evolving field, so staying up-to-date with the latest trends is essential. Here are a few tips:

-Read industry news and blogs: Keep up with what's happening in the digital marketing world by reading industry news and blogs. Some good sources to follow are Search Engine Journal, Moz, and HubSpot.

-Attend marketing conferences: Attend marketing conferences and events to network with other professionals and learn about the latest trends.

-Experiment with new strategies: Don't be afraid to experiment with new digital marketing strategies. You never know what might work for your business.

Examples of successful digital marketing campaigns

Now that you know how to create a successful digital marketing campaign let's look at a few examples.

-Old Spice's "The Man Your Man Could Smell Like" campaign was a huge success. The company created humorous videos featuring the actor Isaiah Mustafa, which were then shared on social media. This campaign helped Old Spice increase brand awareness and sales.

-Taco Bell's "Live Mas" digital marketing campaign was about connecting with their target audience of millennials. The company created social media posts, videos, and ads that featured young people enjoying their food. This campaign helped Taco Bell appeal to a younger demographic and increase brand loyalty.

-Airbnb's #LiveThere campaign was about inspiring people to travel and experience new cultures. The company created videos and social media posts featuring people from all over the world. This campaign helped Airbnb increase brand awareness and drive bookings.

By following these tips, you can create a digital marketing campaign that meets your business's needs and helps you achieve your goals. Stay up-to-date with the latest trends, experiment with new strategies, and measure your results to ensure success. And don't forget to have some fun along the way!

To help you more about digital marketing, I need you to check this eBook I’ve created about the 10 things that I’VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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