How to Know When to Keep Pushing or Pivot Your Business

December 29, 2022

There are a lot of factors that go into making the decision. One way to determine whether you should keep pushing or pivot is to look at your business goals. If your business goals have changed, it might be time for a pivot. Another thing to consider is how well your current business strategy is working. If it's not generating the results you want. It is time to try something new.

Pushing or pivot

It's crucial to observe industry trends and customer needs. If the market is shifting or consumer preferences are changing. If it's happening then your business might need to upgrade its strategy. It's also beneficial to conduct market research. Keep a close eye on competitors to see what is working for them. Also, to know what areas you can improve. 

These are the things to do to keep pushing or to pivot business strategy: 

1. Track Business Results

Keep track of key performance indicators and measure your business success. If ever your company is not meeting its objectives. Then, it is time to pivot. It will be determined by the objectives you've set for your company.

2. Check Customer Feedback

Listen to what customers are saying about your business or product. If customers are not satisfied with what you're providing. It is time to engage with them about what they would like for a product. It is also important to stay in touch with customer feedback and to adapt. 

3. Evaluate the Competitive Landscape

Keep an eye on your competitors and identify any new trends. It will give you an advantage in the marketplace if you are keeping up with the trends. If there is something new in the industry. Try to implement it into your business strategy for better results. It's a business strategy to stay ahead and expect the competition.

4. Analyze Potential Opportunities

Explore new business opportunities. It would be best if you consider whether they are compatible with your current business objectives. If you come across a lucrative business opportunity. Then it may be worthwhile to invest in and pivot your business strategy.

5. Set Business Objectives

You have to set business goals in place to help you decide whether to keep pushing or pivot. A business goal must be both attainable and measurable. Business objectives should also be realistic and relevant. Examine your business objectives to ensure they are still viable and attainable.

Knowing when to push forward or pivot a business strategy is critical for success. Keep an eye on business results, customer feedback, and the competitive landscape. It is necessary to analyze potential opportunities. Keep these in mind and you will be able to make informed decisions about how to proceed with your business.

To help you learn more about digital marketing, I need you to check this eBook I've created about the 10 THINGS I WISH I HAD KNOWN when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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