How to Get PR for Your Startup Business: Tips from the Pros

September 15, 2022

Public relation is an essential part of any startup business. Getting PR for a new business can be challenging, but it can be done with the right tips and tricks! In this blog post, we will discuss some tips from the pros on how to get PR for your startup business. Stay tuned, and you'll be on your way to media exposure in no time!

Do your research - know who to reach out to and what publications are a good fit for your story

Pitching to the right people is critical, and you don't want to waste your time (or theirs).

Make sure you have a strong and newsworthy story. This can be anything from a new product launch to exciting company culture. Whatever it is, make sure it's something that will pique the interest of your target media outlets.

Be prepared to answer questions about your story and company. Have talking points ready, and be sure to practice before you make any pitches.

Finally, follow up! After you've made your pitch, thank the journalist or editor for their time, and gently follow up a week or so later to see if they might be interested in your story.

Create a strong pitch deck and media kit

Your pitch deck and media kit are essential when pitching your story to journalists and editors. Your pitch deck should be a concise and visual presentation that tells your story and highlights your company's key points. Meanwhile, your media kit should contain all the information a journalist or editor would need to write about your company, including high-resolution images, company bios, and press releases.

Developing these materials takes time and effort, but it will be worth it when you start getting PR for your startup business!

Utilize social media

Social media is a powerful tool to help you get PR for your startup business. By developing a strong social media presence, you can reach out to journalists and editors directly and share your story with a broader audience.

Tailor your message to each journalist or publication

Blanket pitches are a thing of the past - today; it's all about personalization. When you're reaching out to journalists and editors, be sure to tailor your pitch specifically for them. This means customizing your story and angle to fit their interests and needs.

It takes a bit more time to do this, but it's well worth the effort. Personalizing your pitch will increase your chances of getting PR for your startup business.

Follow up, follow up, follow up!

One of the most important things to remember when trying to get PR for your startup business is to follow up! After you've made your initial pitch, thank the journalist or editor for their time and gently follow up a week or so later. This shows that you're interested in working with them and are willing to be persistent.

Don't be afraid to ask for help

Finally, don't be afraid to ask for help! PR can be a lot of work, and it's okay to need some assistance. There are plenty of PR professionals out there who would be more than happy to help you get PR for your startup business.

Celebrate every victory, no matter how small

Getting PR for your startup business can be challenging, but it's possible with hard work and dedication. And don't forget to celebrate every victory, no matter how small! Each step forward is one step closer to achieving your goals. Thanks for reading, and we hope this blog post has helped you on your PR journey!

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If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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