How to Find Original Content Ideas for Instagram and Overcome Creators' Block

July 26, 2022

Instagram is a social media platform that is all about visual content. If you want to be successful on Instagram, you need to develop original content ideas that will engage your followers and help you grow your business. We will discuss how to find original ideas for Instagram and how to overcome the creator's block. We will also provide tips on creating engaging content to help you achieve your marketing goals.

Get Inspired by Your Surroundings

One way to find content ideas is to be inspired by your surroundings. Take a look around you and see what catches your eye. For example, if you are at a coffee shop, you can take a picture of your drink and write about why you like it. If you are at a museum, you can take a picture of your favorite painting and write about what you want about it.

Another way to find content ideas is to look for patterns in your content. For example, if you notice that you always take pictures of nature when stressed, you can write a post about how nature makes you feel calm. If you see that you always take pictures of food when you are happy, you can write a post about your favorite comfort foods.

Pay Attention to Current Events and Popular Culture

Another way to find content ideas is to pay attention to current events and popular culture. What are people talking about? What are the hot topics? You can write about your thoughts on a recent event, or you can write about how a particular event has affected you. For example, if there was a natural disaster in your area, you can write about your experience and how you are coping. If a new movie is coming out that you are excited about, you can write about why you are looking forward to it.

You can also use current events and popular culture to develop content ideas relevant to your business. For example, if you sell environmentally friendly products, you can write about the importance of being eco-friendly. If you sell products that women make, you can write about the importance of supporting female-owned businesses.

Take Advantage of Social Media Trends

Social media trends are a great way to develop content ideas relevant to your business. For example, if you sell products for fitness, you can write about the benefits of working out. You can write about the latest makeup trends if you sell products for beauty.

You can also use social media trends to develop content ideas relevant to your audience. For example, if you have a lot of followers who are interested in fashion, you can write about the latest fashion trends. If you have many followers interested in travel, you can write about the best places to travel.

Brainstorm With Friends and Family on Content Ideas

If you have trouble coming up with content ideas, try brainstorming with friends and family. They may have some great ideas that you can use. You can also look to other businesses in your industry for inspiration. For example, if you sell products for fitness, you can look to other fitness businesses for content ideas. If you sell products that can be used for beauty, you can look to other beauty businesses for content ideas.

When brainstorming content ideas, it is essential to keep your audience in mind. What are they interested in? What would they like to see? Develop content ideas that appeal to your target audience and help you achieve your marketing goals.

Use Creative Prompts for Content Ideas

If you are still struggling with content ideas, try using creative prompts. Creative prompts can help you get your creative juices flowing and come up with original and engaging content. For example, you can use a prompt like "Take a picture of something that makes you happy" or "Write about a time when you overcame a challenge."

If you are having trouble coming up with content ideas, don't worry. There are plenty of resources and techniques that you can use to find content inspiration. You can create content that your audience will love with a little effort. And once you start creating content, the ideas will start flowing. So don't be afraid to get started!

To help you more, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you need to read this. Get the eBook here. 

If you want more marketing strategies, advice, or an overhaul of your marketing structure, visit us on our website and email us at zack@roimf.com or schedule a call with Zack now.

Also, check out Zack's IG: @zackroiwilliams an account with over 100K followers.

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