How to Create Funnels That Convert: Expert Tips and Tricks

December 7, 2022

A high-converting funnel can make or break your business. It is what separates high profits from breaking even. Once you optimize your conversion funnel, you can nudge a customer along the buying journey until they make a purchase. Not sure where to start? Here is a guide on how to create funnels that convert.

What is a conversion funnel?

A conversion funnel is a process businesses use to turn prospects into customers. It’s also known as a marketing funnel or sales funnel. 

The four stages of conversion funnels

The awareness stage is when potential customers become aware of the problem that they need to solve; 

The interest stage is when they start researching solutions to their problem; 

The decision stage is when they decide which solution is right for them, and 

The action stage is when they take the desired action, such as making a purchase.

Businesses use conversion funnels to track progress and identify where potential customers are getting stuck so that they can make improvements.

If you want to create convert funnels, you need to follow some specific tips and tricks. Here are four essential tips that will help you generate better-converting funnels:

Identify your goals

One of the most critical aspects of creating a funnel is having a clear and defined goal. What do you want your funnel to achieve? Without a plan, creating a funnel that actually converts will be tough. 

Create will be difficult an irresistible offer

Your offer needs to be irresistible. It should be something that your target audience really wants or needs. People will simply leave your funnel without converting if your request isn't good enough.

Urgency and scarcity

You need to create a sense of urgency and scarcity around your offer. This will encourage people to take action and convert. You can do this through promotional language such as “limited slots only,” “last 24 hours to avail,” and “holiday sale only.”

Make it easy

Finally, you need to make it easy for people to convert. Your funnel should be simple so people can easily take the desired action.

Follow these tips and tricks, and you'll be well on your way to creating funnels that actually convert!

To help you learn more about digital marketing, I need you to check this ebook I've created about the 10 things t WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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