How to Build Hype for a Webinar: 6 Tips to Increase Attendance and Conversions

September 2, 2022

Are you planning on hosting a webinar in the near future? If so, you'll want to make sure that you know how to build hype for a webinar. In this blog post, we will discuss some tips that will help increase attendance and conversions for your upcoming webinar. By following these tips, you'll be able to create a successful event that your audience will love!

Increase attendance and conversions

1. Start by creating a catchy title that will intrigue readers

Your title should be concise and to the point. It should also be something that will make people want to learn more about what you have to say.

Some examples of great webinar titles include:

- "The Secrets to a Successful Webinar"

- "How to Make Your Webinars More Engaging"

- "How to Increase Attendance and Conversions for Your Webinars"

By having a great title, you'll be able to pique people's interest and get them excited for your upcoming webinar.

2. Write a blog post about the webinar topic to generate interest

After you have created a title for your webinar, you'll want to write a blog post about the topic. This will help generate interest in the event and get people excited to attend.

Your blog post should be informative and provide value to the reader. It should also include a call-to-action (CTA) that directs people to sign up for the webinar.

Some examples of great blog posts about webinars include:

- "The Benefits of Attending a Webinar"

- "How to Make the Most Out of a Webinar"

- "What You Can Expect from Our Upcoming Webinar"

3. Share sneak peeks or teasers of what attendees can expect

Once you have created a title and blog post, the next step is to start sharing sneak peeks or teasers of what attendees can expect. This will help increase excitement and anticipation for the event.

You can share these sneak peeks on social media, in your email list, or on your website. Make sure to use engaging visuals and call-to-actions that encourage people to sign up for the webinar.

Some examples of great sneak peek or teasers include:

- A short video clip about the webinar topic

- A list of the speakers who will be presenting at the event

- A few slides from the presentation 

4. Use social media to promote the webinar and drive registrations

Social media is a great way to promote your upcoming webinar. You can use platforms like Twitter, Facebook, and LinkedIn to share information about the event. Make sure to use hashtags, visuals, and CTAs in your posts to encourage people to sign up.

You can also run social media ads that target people who might be interested in attending the webinar. These ads can be a great way to generate leads and get people to register for the event.

Some examples of great social media posts about webinars include:

- "Are you curious about how to increase attendance for your webinars? Register now for our upcoming event!"

- "Learn the secrets to a successful webinar! Register now for our upcoming event."

- "Webinar coming soon! Click here to register now."

5. Send out reminder emails to participants ahead of time

As the webinar date approaches, you'll want to start sending out reminder emails to participants. These emails should include information about the event, as well as a CTA to encourage people to attend.

You can also use these reminder emails to provide additional value, such as links to blog posts or video clips about the event.

6. Provide a strong incentive for people to attend (e.g., freebies, discounts, etc.)

One of the best ways to increase attendance and conversions for your webinar is to provide a strong incentive for people to attend. This could be in the form of freebies, discounts, or other exclusive offers.

By providing an incentive, you'll be able to encourage more people to sign up for the event. Overall, this guide on how to build hype for a webinar should turn your event into a massive success!

To help you more, I need you to check this ebook I’ve created about the ten things that I’VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here. 

If you want more marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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