How to Boost Your Marketing Strategy Using Brand Keywords

The most effective content marketing strategy yield consistent results while having robust lead-generation techniques. The correct choice of brand keywords is essential to create the most effective and high-conversion funnel for your business.

What are brand keywords?

Brand keywords are keywords that are utilized in shortcut searches. This is useful for better conversion and an efficient marketing strategy. The first step is to identify the keywords and terms more related to your brand. This is because these are the very same terms that people use whenever they seek to purchase online. 

The most strategic thing is incorporating your product or service into your brand name. As such, you can gather searches directly into your website. Once you get site visitors, it’s just a matter of making sure that they convert into sales.

How important are branded keywords?

Improved targeting 

The core of every efficient content marketing strategy is proper targeting. The more targeted the material is, the more impactful it will be for your persona. Ultimately, this allows you to communicate more effectively with your target audience.

Improved understanding of your target audience’s needs

Branded keywords reveal a deeper understanding of what your client persona needs. Based on these keywords, you can redirect your marketing efforts to pathways that cater to their needs and ultimately create better conversion. Work with customer satisfaction at the core, and you will see improved results.

Unlock new opportunities 

Branded keywords allow you and your team to identify and maximize new business opportunities. For example, an increased search volume for a specific product or service associated with your brand will give you an idea of what the market needs so you can fulfill it. You can create new segments in your business to widen your service or cater to new markets.

Gain insight into competitors

Branded keywords allow you to monitor the specific pathways your competitors are taking to avoid what fails and emulate what works. This lets you track their range of strategies and campaigns so that you can understand the core values you need to offer and eliminate what does not convert well. You can also use these insights to optimize your paid media strategy. You will constantly be updated on the search trends and not miss out on what the audience is looking for.

How to find brand keywords

Google Alerts

Google Alerts allows you to use Google as a reference to rank higher on the SERPs. This also eliminates the need to actively search for new keywords you should be using since it automatically sends you notifications of terms and phrases. 

Social listening

The majority of client interactions happen on social media. Hence, social media listening is a free way to unearth these specific keywords. You can also use the Advanced Search feature to pinpoint the exact phrases and terms to use.

Other tools

Tools like SproutSocial and SEMRush help enrich your search for branded keywords.

Overall, utilizing brand keywords offers a vast strategic value in your marketing strategies. It allows you to strengthen your networks, fortify your SEO campaigns, and launch automation for better results.

To help you learn more about digital marketing, I need you to check this eBook I've created about the 10 things I wish I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.