How Out-of-Home Ads Will Affect the Marketing Industry in 2022

September 15, 2022

It's hard to believe that out-of-home advertising has only been around for over a century. In just a few years, out-of-home ads have become an essential part of the marketing industry. As we move into the future, out-of-home ads will continue to play a crucial role in how businesses reach consumers. Here are reasons why out-of-home advertising will be more critical than ever in 2022.

What out-of-home advertising is

Out-of-home advertising is a type of marketing that reaches consumers when they are outside of their homes. This can include ads on billboards, buses, trains, and even in elevators. Out-of-home advertising is one of the oldest forms of marketing, dating back to 1867 when an ad for soap was placed on a New York City fence.

Out-of-home advertising is a type of marketing that reaches consumers when they are outside of their homes. This can include ads on billboards, buses, trains, and even in elevators. Out-of-home advertising is one of the oldest forms of marketing, dating back to 1867 when an ad for soap was placed on a New York City fence.

The out-of-home advertising industry has come a long way since then. Today, out-of-home ads are more sophisticated and can be targeted to specific audiences. For example, out-of-home ads can target people who live in a particular area or have expressed interest in a specific product.

The future of out-of-home advertising

Out-of-home advertising is expected to grow in the next few years. This growth will be driven by the increasing use of digital out-of-home ads. Digital out-of-home ads are interactive and can be updated in real-time. Businesses can change their out-of-home ads to respond to current events.

Another reason for the growth of out-of-home advertising is the increasing use of mobile devices. More and more people are using their phones and tablets to access the internet. This means that mobile-friendly out-of-home ads will be more effective than those that are not.

Finally, out-of-home advertising will continue to grow because it is effective. Out-of-home ads have been shown to increase brand awareness and purchase intent. In fact, out-of-home advertising is one of the most effective forms of marketing, with a higher return on investment than other forms of marketing.

As out-of-home advertising grows, businesses must adjust their marketing strategies to take advantage of this growing channel. Those who don't may find themselves at a disadvantage in the years to come.

Google's announcement on using out-of-home advertising for display and 360 campaigns

In May 2018, Google announced that it would use out-of-home advertising for display and 360 campaigns. This move by Google shows the growing importance of out-of-home advertising. As the largest online advertising platform, Google's endorsement of out-of-home advertising will surely increase its popularity.

This is not the first time that Google has used out-of-home advertising. In 2016, Google launched an out-of-home campaign for its Pixel phone. The campaign was successful, with people taking to social media to share photos of the ads.

Google's use of out-of-home advertising is sure to increase the popularity of out-of-home advertising. This, in turn, will lead to more businesses using out-of-home advertising to reach consumers.

Ways to stay ahead of the curve in out-of-home advertising

As out-of-home advertising becomes more popular, businesses must stay ahead of the curve. Here are some ways to do that:

- Keep up with the latest out-of-home advertising trends.

- Experiment with different types of out-of-home ads.

- Use out-of-home advertising to complement other marketing channels.

- Measure the results of out-of-home campaigns and adjust accordingly.

By following these tips, businesses can stay ahead of the curve in out-of-home advertising and make the most of this growing channel.

Out-of-home advertising is a powerful marketing tool that will only become more popular in the future. Businesses that use out-of-home advertising will have a leg up on their competition. So, what are you waiting for? Start planning your out-of-home campaigns today!

To help you more about digital marketing, I need you to check this ebook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here. 

If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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