How Often Should You Post On Social Media?

November 15, 2022

How often should you post on social media? This question has plagued the minds of so many digital marketers. This blog post will discuss the recommended frequency and scheduling to maximize post visibility and engagement.

Post on social media

In a Nutshell

The industry average is to release 11 posts per day across all social media platforms.

To break it down, this is the recommended number of times per platform:

  • TikTok: 1 to 4 times per day
  • Instagram: 1 to 2 times per day
  • Facebook: 4 to 5 times per day
  • LinkedIn: Once per day
  • Twitter: 3 to 4 times per day
  • Pinterest: Once per day

What is the ideal posting frequency for your brand?

In the end, knowing the minimum number of daily posts is a minor part of the overall social media strategy. It is crucial to keep in mind that every single post you generate must be made of high-quality images or videos with compelling copy. Additionally, you don’t have to comply with the number of posts per day if it compromises the overall quality or if it makes you look spammy.

There is still no clear set of directives on the recommended number of posts per day. As such, you should take the time to experiment. Explore different schedules and track the performance of your posts. Take note of the elements that contributed to one particular post’s success so that you may replicate it in the future.

When should you post on social media?

Scheduling is essential because it guarantees your followers the highest level of engagement. The concept is simple: when you post when the majority of your audience is active, it increases the visibility and engagement of your posts. When your posts get higher engagement as soon as they are posted, the algorithm favors them and pushes them out for more people to see.

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