How Businesses are Marketing on Social Media with the iOS 14.5 Update

October 12, 2022

Apple released a new update for its devices, iOs 14.5, which has many businesses rethinking their social media marketing strategies. The update includes several features that make it easier for users to connect with businesses on social media.

For example, the "Share" button has been moved to the top of the screen so users can easily share content with their friends and followers. Additionally, a "Nearby" tab in the Safari browser allows users to quickly find businesses near them and connect with them on social media.

Let’s discuss the main points further on this blog.

What's new with iOS 14.5 and business marketing?

This specific update also includes a new "App Tracking Transparency" feature that requires businesses to get explicit permission from users before tracking their data. It's a significant change for businesses that rely on targeted advertising. As it will limit the amount of data they can collect about users. Thus, some businesses are already finding ways to work around this limitation by offering rewards or discounts to users who opt-in to being tracked.

How to use the new features for your business

Now is the time if your business hasn't updated its social media marketing strategy yet. The new iOS 14.5 offers an excellent opportunity to connect with users more personally and intimately. Here are a few ideas to get you started:

- Use the "Share" button to share content that is relevant to your business and will appeal to your target audience.

- Take advantage of the "Nearby" tab in Safari to connect with potential customers looking for businesses like yours.

- Use the App Tracking Transparency feature to your advantage by offering rewards or discounts to users who opt-in to being tracked.

By taking advantage of the new iOS 14.05, you can connect with users more personally and intimately, which will help you build relationships with potential customers. So update your social media marketing strategy today and start reaping the benefits of the new iOS update.

Examples of businesses who are already using the update to their advantage are:

- McDonald's is using the "Share" button to share content about their new "McPickle Burger."

- Nike uses the "Nearby" tab in Safari to connect with users looking for businesses like theirs.

- Starbucks is offering discounts to users who opt-in to being tracked.

Advantage of the new iOS 14.05, you can connect with users more personally and intimately, which will help you build relationships with potential customers. So update your social media marketing strategy today and start reaping the benefits of the new iOS update.

Tips on creating successful social media campaigns for your business

Now that you know how to use the new features in iOS 14.05 to your advantage, it's time to start creating social media campaigns to help you connect with potential customers. Here are a few tips to get you started:

- Keep your content relevant to your business and target audience.

- Use images and videos to grab attention and show off your products or services.

- Use strong calls to action to encourage users to take the next step.

Questions and answers about the new update

If you still have questions about the new features in iOS 14.05 or how to use them for your business. Here are a few FAQs that can help.

Q: What is the "Share" button?

A: The "Share" button is a new iOS 14.05 that allows users to share content with friends and followers.

Q: What is the "Nearby" tab?

"Nearby" tab is a new feature in Safari that allows users to quickly find businesses near them and connect with them on social media.

Q: What is App Tracking Transparency?

A: App Tracking Transparency is a new feature in iOS 14.05. It requires businesses to get explicit permission from users before tracking their data.

Q: How can I use App Tracking Transparency to my advantage?

A: Can use App Tracking Transparency to your advantage by offering rewards or discounts to users who opt-in to being tracked.

Taking advantage of the new iOS 14.05, you can connect with users more personally and intimately, which will help you build relationships with potential customers. So update your social media marketing strategy today and start reaping the benefits of the new iOS update.

Overall, the iOS 14.05 update provides businesses with new opportunities to connect with their customers on social media. By staying up-to-date with the latest changes. Taking advantage of new features, businesses can continue to grow their online presence and reach new audiences. What strategies are you planning to implement with the iOS 14.05 update? Let us know in the comments below!

To help you more about digital marketing, I need you to check this ebook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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