Google EAT: 2022 Strategies to Increase Your Rankings

October 6, 2022

Google EAT is one of the most important ranking factors for Google. It stands for Expertise, Authoritativeness, and Trustworthiness. This blog post will discuss how you can improve your rankings by 2022 using Google EAT. We will review strategies such as developing an authoritative website, building trust with your users, and improving your SEO. Implementing these strategies will help you increase your rankings and generate more traffic to your website!

Is EAT an essential part of your SEO strategy in 2022? Why or why not?

EAT is an essential part of your SEO strategy in 2022. Google has stated that EAT is a significant ranking factor, so you must ensure that your website meets the criteria for expertise, authoritativeness, and trustworthiness. If you can improve your website in these areas, you will likely see a significant boost in your Google rankings.

Is there a particular element/component of EAT that's currently most important to you? Why or why not?

All elements of EAT are essential, but if we had to choose the most important one, it would be the trustworthiness. People are increasingly looking for trustworthy online information sources in a post-pandemic world. Suppose your website can be seen as a reliable source of information. In that case, you will likely see an increase in traffic and engagement.

What are your main strategies to increase EAT in 2022?

There are a few main strategies you can use to increase your EAT in 2022:

-Develop an authoritative website: Make sure your website is full of high-quality, relevant content. This will show Google that you are an expert in your field and that your site is worthy of a high ranking.

-Build trust with your users: Make sure that your website is easy to navigate and that your content is accurate and trustworthy. You can also build trust by including testimonials, reviews, and other social proofs on your site.

-Improve your SEO: Use relevant keywords and phrases, optimize your titles and meta descriptions, and improve your site's overall structure. These SEO best practices will help Google better understand your website and its contents, resulting in a higher ranking.

Following these strategies can improve your Google EAT and increase your rankings in 2022! Implement these tips today and see the results for yourself!

What are your current most significant challenges in increasing EAT?

One of the biggest challenges in increasing EAT is developing an authoritative website. This can be difficult because it requires a lot of high-quality content. Suppose you don't have the time or resources to produce this content. In that case, you can hire a professional writer or consider using a content marketing agency.

Another big challenge is building trust with your users. This can be difficult because you must show that your website is reliable and easy to use. You can include testimonials, reviews, and social proof on your site.

These challenges may seem daunting if you're struggling with increasing your EAT. But don't worry! Many resources and professionals can help you overcome these challenges and improve your Google EAT. Implement these tips today and see the results for yourself!

To help you more about digital marketing, I need you to check this ebook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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