Google Ads vs. Facebook Ads: A Comprehensive Comparison | The Most Popular Forms of Digital Advertising

September 1, 2022

Google Ads and Facebook Ads are two of the most popular forms of digital advertising. They both have pros and cons, making it challenging to decide which is right for your business. This blog post will compare Google Ads and Facebook Ads head-to-head to help you decide which is best.

What are Google Ads and Facebook Ads?

Google Ads is Google’s advertising platform. Advertisers can create text, image, and video ads that are shown to users when they search for relevant keywords on Google.com or Google’s partner websites. Facebook Ads is Facebook’s advertising platform. Advertisers can create text, image, and video ads shown to users in their News Feed or on the right-hand side of Facebook.

Benefits of Google Advertising

Google Ads offers a few key benefits that make it an excellent choice for many businesses.

Google Ads is great for reaching people actively searching for your product or service. When someone searches for a relevant keyword, your ad has the chance to show up at the top of the Google search results. This can be a great way to get in front of potential customers who are already interested in your offer.

Google Ads is also a very flexible platform. You can set your own budget and adjust your bids based on how much you’re willing to pay per click. This gives you much control over your spending and tailors your campaigns to fit your budget.

Benefits of Facebook Advertising

Facebook Ads offers a few key benefits that make it an excellent choice for many businesses.

Facebook Ads is great for reaching people who are actively using Facebook. With over two billion active users, that’s a lot of potential customers!

Facebook Ads is also very flexible. You can set your budget and adjust your bids based on how much you’re willing to pay per click. This gives you much control over your spending and tailors your campaigns to fit your budget.

Cost

It is always a factor when deciding which platform to use for advertising; Google Ads is known to be more expensive per click than Facebook Ads. It depends on your business goals as to which platform will work best for you and provide a positive return on investment.

Targeting

Google Ads allows you to target people based on what they’ve searched for, while Facebook Ads will enable you to target people based on interests, demographics, and behaviors.

Google Ads is great for reaching people actively searching for your product or service.

Facebook Ads is great for reaching people who are actively using Facebook

Google Ads and Facebook Ads can be excellent business choices, depending on your goals.

Google Ads is known to be more expensive per click than Facebook Ads. Still, it depends on your business goals as to which platform will work best for you and provide a positive return on investment. Consider trying both platforms to see which one works better for your business.

Placement

Google Ads can be shown on Google.com and Google’s partner websites, while Facebook Ads can be shown in a user’s News Feed or on the right-hand side of Facebook.

Types of Campaigns

Both Google Ads and Facebook Ads offer a variety of campaign types to choose from, depending on your business goals. Google Ads provides search, display, video, shopping, and app campaigns, while Facebook offers awareness, consideration, and conversion campaigns.

Reach

Google Ads has a reach of over two billion people. In comparison, Facebook Ads has a reach of over one billion people.

Both Google Ads and Facebook Ads have a broad reach, but Google Ads reaches slightly more people. Again, it depends on your business goals and which platform will work best for you.

Advertising Types

Google Ads offers text, image, and video ads, while Facebook provides single images, carousels, videos, and lead ads.

Google Ads has a wider variety of ad types to choose from than Facebook Ads. Again, it depends on your business goals and which platform will work best for you.

Which is right for you?

Google Ads and Facebook Ads can be excellent business choices, depending on your goals. If you’re looking to reach people who are actively searching for your product or service, Google Ads is a great option. If you’re looking to get a large audience of potential customers using Facebook, Facebook Ads is a great option.

Google Ads is great for reaching people actively searching for your product or service. At the same time, Facebook Ads are great for getting a large audience of potential customers using Facebook. 

Google Ads is more expensive per click than Facebook Ads, but it depends on your business goals and which platform will work best for you. Consider trying both platforms to see which one works better for your business.

If you’re unsure which platform is correct, consider trying both! Test out different campaigns and see what works best for your business.

To help you more about digital marketing, I need you to check this eBook I’ve created about the 10 things that I’VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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