Facebook KPIs: The Metrics You Need to Track to Gauge Success

August 24, 2022

Facebook is one of the most powerful platforms for digital marketing. It's essential to track the suitable Facebook KPIs to gauge your campaigns' success and ensure your Facebook performance is on point. In this blog post, we will discuss the top Facebook metrics that you need to track!

Facebook KPIs

1. Page Likes 

One of the most important Facebook KPIs is the number of page likes. This metric tells you how many people have liked your Facebook page. The more likes you have, the more people are exposed to your brand.

Make sure to track your page likes to see how your campaigns perform. You need to change your strategy if you do not see an increase in page likes.

There are a few ways to get more page likes:

- Run Facebook ads targeting people who are likely to like your page

- Create great content that will encourage people to like your page

- Hold contests and giveaways that require a person to like your page to enter

These strategies can help you increase your page likes and reach more people with your brand.

2. Reach 

Reach is another important Facebook KPI. This metric tells you how many people have seen your content. The more people see your content, the more likely they will engage with it.

There are a few ways to increase your reach:

- Run Facebook ads targeting people who are likely to see your content

- Create great content that will encourage people to share it

- Use Facebook groups to get your content in front of more people

These strategies can help you increase your reach and engage more people with your content.

3. Engagement 

Engagement is one of the most important Facebook KPIs. This metric tells you how many people are interacting with your content. The more people engage with your content, the more likely they will remember your brand.

There are a few ways to increase your engagement:

- Run Facebook ads targeting people who are likely to engage with your content

- Create great content that is relevant to your target audience

- Use Facebook groups to get people talking about your brand

These strategies can help you increase your engagement and reach more people with your brand.

4. Video Views 

Video views are another important Facebook KPI. This metric tells you how many people have watched your videos. The more people watch your videos, the more likely they will remember your brand.

There are a few ways to increase your video views:

- Run Facebook ads targeting people who are likely to watch your videos

- Create great videos that are relevant to your target audience

- Use Facebook groups to get people talking about your brand

These strategies can help you increase your video views and reach more people with your brand.

5. Website Clicks 

Website clicks are another important Facebook KPI. This metric tells you how many people have clicked on a link to your website from your Facebook page. The more people click on your links, the more traffic you will get to your website.

There are a few ways to increase your website clicks:

- Run Facebook ads targeting people who are likely to click on your links

- Create great content that will encourage people to click on your links

- Use Facebook groups to get people talking about your brand

These strategies can help you increase your website clicks and reach more people with your brand.

6. Conversion Rates

Conversion rates are another important Facebook KPI. This metric tells you how many people have taken the desired action on your website after clicking on a link from your Facebook page. The more people that convert, the more successful your Facebook campaigns will be.

There are a few ways to increase your conversion rates:

- Run Facebook ads targeting people who are likely to convert

- Create great content that will encourage people to convert

- Use Facebook groups to get people talking about your brand

These strategies can help you increase your conversion rates and reach more people with your brand.

By tracking these KPIs, you will be able to gauge your campaigns' success and ensure your Facebook performance is on point. If you need help monitoring these KPIs or want to learn more about digital marketing, contact us today! We would be happy to help you take your Facebook game to the next level.

To help you more about digital marketing, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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