Experimental Marketing Trends to Look Out for in 2023

November 3, 2022

Hey, it's not too early to start thinking about 2023! This article will discuss some experimental marketing trends you can expect to see in 2023. However, we can make some educated guesses based on current trends. This blog post will explore some experimental marketing techniques that could take off in the next few years. These trends are sure to shake up the industry from augmented reality to AI-powered marketing! Stay ahead of the curve by learning about them now.

Augmented Reality (AR)

We've all seen the Pokemon Go craze. Augmented reality is nothing new, but it is becoming increasingly popular in marketing campaigns. AR allows brands to create interactive experiences for their customers. For example, IKEA has an app that will let you see how furniture would look in your home before buying it. This is just one way that AR can be used in marketing. 

In the next few years, we expect to see more and more brands using AR to create unique customer experiences.

Virtual Reality (VR)

Virtual reality is another immersive technology that is becoming increasingly popular. While VR has been around for a while, it is only now starting to be used in marketing campaigns. For example, some brands use VR to give customers a virtual tour of their products or facilities. This is a great way to give potential customers a feel for what you have to offer without them having to leave their homes. 

We expect to see more and more brands using VR in the next few years as the technology becomes more accessible.

Artificial Intelligence (AI)

Artificial intelligence is starting to be used more and more in marketing. AI can be used for things like targeted ads and customer segmentation. However, AI can also be used to create personalized experiences for customers. For example, some brands are using AI to develop chatbots that can answer customer questions. This is just one way that AI is being used in marketing. We expect to see more and more brands using AI to create personalized customer experiences in the next few years.

5G and the Internet of Things (IoT)

The rollout of fifth-generation wireless technology (or "fifth-generation" or "next-generation") is expected to continue in the next few years. This will provide faster speeds and more reliable connections for devices connected to the internet. In addition, the number of devices connected to the internet is expected to grow. This is due to the growth of the "internet of things" (IoT). The IoT refers to the growing network of devices connected to the internet, including cars, appliances, and even clothing. This trend is expected to continue in the next few years as more and more devices are connected to the internet.

Podcasting

Podcasting is another content marketing trend expected to continue to grow in popularity. A podcast is a digital audio file that you can download and listen on a computer or mobile device. Podcasts are usually episodic, meaning they can be release regularly. This is a great way to provide content for customers on the go. We expect to see more and more brands using podcasts to reach their customers in the next few years.

Chatbots and Voice Assistants

Chatbots and voice assistants are becoming more and more popular. These technologies allow brands to create personalized experiences for their customers. For example, some brands are using chatbots to answer customer questions. This is just a one-way chatbot; voice assistants are use in marketing.

Personalized Experiences

Personalized experiences are becoming more and more popular. This is due to the growth of technologies like artificial intelligence and chatbots. These technologies allow brands to create customized experiences for their customers. For example, some brands are using AI to develop chatbots that can answer customer questions. This is just one-way brands use technology to create personalized experiences.

These are just a few experimental marketing trends we expect to see in the next few years. By learning about them now, you can be ahead of the curve and start implementing these strategies into your marketing campaigns. Stay tuned for more experimental marketing trends! Thanks for reading.

To help you more about digital marketing, I need you to check this ebook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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