Email Tracker Tools You Should Use to Gather Insights

February 8, 2023

You may have heard that email marketing is dead, but that's simply not the case. In fact, email is still one of the most effective ways to reach your target audience and convert leads into customers. The key to success is ensuring you use the right tools to track your email marketing campaigns.

There are a lot of different email tracker tools out there, but not all are created equal. To get the most out of your email marketing campaigns, you need to use the right tools to measure your results.

In this post, we'll introduce you to 7 email tracker tools to help you gather insights and improve your email marketing strategy.

Email Tracker Tools You Should Use to Gather Insights

What Is an Email Tracker Tool?

An email tracker tool is a software that helps you keep track of the opens and clicks on your email campaigns.

This is valuable data because it tells you how many people are opening and clicking on your emails and which links they're clicking on and what they're doing when they're clicking. This information can help you fine-tune your email campaigns to make them more effective.

There are several different email tracker tools; it can take time to decide which one to use. That's why we put together a list of the seven best of this strategy for you. Check it out!

Why Use an Email Tracker Tool?

Email tracker tools are a great way to gather insights about your customers. They help you see what kind of content is working, what's not, and how to optimize your campaigns for better results.

But that's not all they can do. This strategy can also help you:

-Understand your customer's buying cycle

-See which campaigns are resulting in sales

-Track opens, clicks, and conversions

-Gain insights into who your best customers are

7 of the Best Email Tracker Tools

There are a lot of email tracker tools out there, but not all are created equal. So, which ones should you use to gather insights into your email marketing campaigns?

Here are seven of the best email tracker tools out there:

1. Mixpanel

2. Kissmetrics

3. Google Analytics

4. SalesforceIQ

5. RocketMail

6. MailChimp Insight

7. SendGrid

How to Use an Email Tracker Tool to Gather Insights

So, you've decided to start using email tracker tools. That's a great decision! These tools can help you understand how your customers interact with your emails.

But how do you use them effectively? Here are a few tips:

1. Make sure to track all your emails, not just those you send from your own account. This will give you a complete picture of customer behavior.

2. Analyze the data regularly to make changes and optimizations as needed.

3. Use the data to create customer personas and target your marketing efforts accordingly.

4. Use the data to improve your email content and design.

5. Test different versions of your emails to see which ones perform better.

6. Monitor open, click-through, and conversion rates to see what's working and what's not.

Email tracker tools are great for getting insights about your subscribers and their behavior. If you're not using it, you're missing valuable information about your audience.

The best email tracker tools provide a wealth of data you can use to improve your marketing strategy. They help you see what kind of content your subscribers engage with, how often they're opening your emails, and which links they're clicking on.

Email tracker tools are a great way to get insights about your subscribers and their behavior. If you're not using email tracker tools, you're missing valuable information about your audience. Try one of the tools listed above and see how it can help you improve your marketing strategy.

To help you learn more about digital marketing, I need you to check this eBook I've created about the 10 things I wish I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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