Email Follow-Up Tactics that Brought Success: How to Optimize Your Emails

July 26, 2022

Email follow-up can be a tricky thing. You want to ensure that you're sending the right message at the right time, but you also don't want to seem too pushy. This blog post will discuss some of our favorite email follow-up tactics that have brought success to our business. We will also discuss optimizing your emails for the best results.

TABLE OF CONTENTS:

1. Sending a reminder email

2. The "thanks for subscribing" email

3. The "welcome to our company" email

4. The "here's what you missed" email

5. The "this is what we're working on" email

6. The "thank you for your feedback" email

More follow-up email strategies

1. Sending a reminder email

If you're trying to follow up with someone who hasn't responded to your initial email, sending a reminder email can be a great way to nudge them without being too pushy. We recommend keeping the message brief and to the point. You might say something like, "Hi [name], just wanted to make sure you saw my previous email about [topic]."

If you don't hear back after sending a reminder email, it might be time to move on.

Reminder emails can also be effective if you're trying to follow up with someone who has expressed interest in your product or service but hasn't taken the next step. In this case, you might want to include a special offer or incentive to encourage them to take action.

For example, you might say, "Hi [name], we're still interested in working with you and would like to offer a 20% discount on our services."

If you're unsure how often to send reminder emails, start with once per week and adjust based on the recipient's response.

Sending a follow-up email doesn't have to be complicated. Sometimes, a simple reminder is all it takes to get the ball rolling.

2. The "thanks for subscribing" email

When someone first subscribes to your email list, it's an excellent opportunity to follow up and say thanks. This also gives new subscribers more information about what they can expect from your emails. For example, you might include links to your most popular blog post or some of your best products.

This follow-up email is also an excellent opportunity to set expectations about how often they will hear from you. For example, you might say, "You'll receive an email from us every Tuesday with the latest blog post."

If you have a new product or service that you think your subscribers would be interested in, this follow-up email is also a great time to promote it.

Thanks for subscribing emails are a great way to welcome new subscribers and give them an idea of what they can expect from your emails.

They're also a perfect opportunity to upsell or promote new products.

If you have something new that you think your subscribers would be interested in, this is the time to promote it!

3. The "welcome to our company" email

If you're trying to follow up with someone who has recently started working with your company, a welcome email is a great way to build a relationship. In this email, you might want to introduce yourself and give an overview of what your company does. You might also include helpful resources, such as links to your website or blog.

Welcome emails are an excellent opportunity to build relationships with new clients or customers.

They're also a perfect chance to introduce yourself and your company.

If you have any helpful resources that you think would be useful for the person you're emailing, this is a great time to include them.

4. The "here's what you missed" email

If you're trying to follow up with someone who hasn't been active on your website or blog lately, a "here's what you missed" email can be a great way to get them back engaged. You might want to include links to your most popular blog posts or articles in this email. You might also have a special offer or discount to encourage them to return.

Here's what you missed emails are a great way to keep people engaged with your website or blog.

They're also a perfect opportunity to promote your best content and give people a reason to return.

If you have a special offer or discount that you think would be valuable for the person you're emailing, this is a great time to include it.

5. The "this is what we're working on" email

If you're trying to follow up with someone interested in your company or product, a "this is what we're working on" email can be a great way to keep them updated. You might want to include a brief overview of your latest project or product in this email. You might also have some behind-the-scenes photos or videos to give them a sneak peek.

This is what we're working on emails are a great way to keep people updated on your latest projects or products.

They're also a perfect opportunity to include some behind-the-scenes content that will make people even more interested in what you're doing.

If you have any photos or videos that you think would be interesting for the person you're emailing, this is a great time to include them.

6. The "thank you for your feedback" email

If you're trying to follow up with someone who has given you feedback, a "thank you for your feedback" email is a great way to show appreciation. You might include a summary of their feedback in this email. You might also have some next steps that you're taking due to their feedback.

Thank you for your feedback emails are a great way to show appreciation for the input of others.

They're also a perfect opportunity to let people know what you're doing with their feedback and how it's helping to improve your product or service.

If you have any next steps that you want to share with the person you're emailing, this is a great time to include them.

More follow-up email strategies

Here are a few more follow-up tactics that we've found to be successful:

  1. Including a CTA in your initial email
  2. Asking a question in your follow-up email
  3. Personalize your follow-up email
  4. sending a follow-up email on a Monday morning.

By following these simple tips, you can ensure that your follow-up emails are more successful. Just remember to keep your audience in mind and tailor your message accordingly. To help you more, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more marketing strategies, advice, or an overhaul of your marketing structure, visit our website at ROI Marketing Firm and email us at zack@roimf.com or schedule a call with Zack now.

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