Email Conversion Rates: How to Calculate Them, KPIs, and Other Important Insights

July 27, 2022

Email conversion rates are an essential metric for any business that relies on email marketing for lead generation or customer retention. To calculate email conversion rates, you need to understand how to measure email engagement as well and know which KPIs to use. This blog post will discuss email engagement metrics and the KPIs you should track to improve your email conversion rates.

Email conversion

What is an Email Conversion Rate, and How Do You Calculate It?

Email conversion rate is the percentage of email recipients who take the desired action, such as making a purchase or signing up for a newsletter. The formula for calculating email conversion rate is:

[ email conversion rate = (total number of conversions / total number of email contacts) x 100. ]

What are Some Key Performance Indicators (KPIs) for Email Marketing?

There are several email KPIs that you can track to measure email engagement and conversion rates. Some of the most critical email KPIs include:

-Open rate: The percentage of people who open your email out of the total number of people who received it.

-Click-through rate (CTR): The percentage of people who click on a link in your email out of the total number of people who received it.

-Bounce rate: The percentage of email messages that could not be delivered to the recipient's inbox.

-Unsubscribe rate: The percentage of people who unsubscribe from your email list after receiving one or more emails.

How to Improve Your Email Conversion Rates

There are a few key things you can do to improve your rates, such as:

-Segment your email list: Segmenting your email list helps you send more targeted and relevant emails to people who are more likely to convert.

-Create compelling email subject lines: Your email subject line is the first thing people see when they receive your email. Therefore, make sure it's compelling and encourages them to open it.

-Test your emails: A/B testing helps determine which email elements are most effective in driving conversions.

-Use images and videos: Adding images or videos to your email can help grab attention and improve engagement.

Generally, email conversion rates are essential for any business that relies on email marketing. By understanding how rates are calculated, which KPIs to use, and how to improve your rates, you can ensure that your email marketing campaigns are successful.

Other essential insights about Email Marketing

Email marketing can be a very effective way to generate leads and sales for your business. However, it's important to understand email conversion rates and the KPIs to make the most of your email marketing campaigns. By segmenting your email list, creating compelling email subject lines, and testing your emails, you can improve your rates and increase the success of your email marketing campaigns.

To help you more about digital marketing, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, visit our website and email us at or schedule a call with Zack now.

Also check our latest blogs : 
March 20, 2023
11 SaaS Tools Digital Marketers Can’t Live Without

Digital marketing is a complicated field that is constantly changing. There is a new tool or strategy to try out every day. As a marketer, it can take a lot of work to keep up with the latest trends and technologies and find the time to test them. So, we made a list of essential […]

Read More
March 17, 2023
The Ultimate Guide to Link-Building for Non-Technical SEO Enthusiasts

Do you want to find out more about building links? Do you need clarification about how to start or what techniques will work best for your website? If so, this is the right guide for you! We will help you build links and show you how to get the most out of your efforts. We'll […]

Read More
March 16, 2023
Minimalist Business: What Is It? And Why Is It Significant?

Minimalist business isn't for individuals who want to live out of a rucksack or try to squeeze all their belongings into a tiny house. The ideas of being minimal are also easy to use in business. It's a familiarity as other businesses use minimalism in their products. Minimalism is more of an ideology. It's more […]

Read More
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram