Data Visualization: What It Is And How To Use It For Effective Digital Marketing

September 2, 2022

The abundance of data online is highly beneficial but can also be a challenge for brands. More specifically, it poses a challenge for marketers to sift through countless resources just to find the appropriate data that suits their audience. This is where data visualization comes into play. Learn more about what it is, its importance, and how to use it for effective digital marketing.

What is data visualization?

Data visualization involves the translation of complex data into easily digestible visual pieces. This makes the data easier to understand while being great to look at. In this digital era, every audience member prefers seeing summarized data presented in an image rather than reading a massive block of text.

A primary example of this is infographics. Marketers create infographics that allow them to present helpful information to their followers and establish credibility and authority in their niche.

Other examples of data visualization include:

  • Area chart
  • Line char
  • Pie chart
  • Bar chart
  • Histograms
  • Heat maps
  • Scatter plots

Benefits of Data Visualization in Marketing

  1. Showcase trends and patterns

An efficient marketer should always look for the best locations, days, and web pages with the highest conversions. Data visualization allows them to see precisely these data rather than looking through a massive block of text and numbers.

  1. Breaks up complex data

Humans are innately visual learners. We pick up data faster and more efficiently when it is presented visually rather than in plain text.

  1. Purposefully present data

You can use data visualization to prove a point or support an argument. For example, suppose you are trying to make the case that your pillows can help improve the quality of your customers’ sleep. In that case, you can illustrate the information that says that sleep quality is essential and impacts people’s productivity and efficiency.

  1. Highlight meaningful insights and takeaways

One way that your business can stand out from the rest is if you do not contribute further to the issue of data overload. If you leverage your data strategically and correctly, you can stand out from your competitors. Use infographics to share insights and generate engagement.

Best Data Visualization Tools

  1. Tableau

Tableau is a one-stop shop for all things data visualization. The software makes it easy to use and enhances information for effective visualization. For visualization, you can use tree diagrams, bubble charts, treemaps, word clouds, and similar graphs.

  1. FusionCharts

FusionCharts allows you to directly import your data into templates so that you can quickly generate your graphs. This saves you a lot of time compared to when you start from scratch. This houses over 90 charts and a thousand maps you can customize to your preferences.

  1. Prezi

Prezi is a visual presentation tool loaded with tons of appealing formats. This is best used for brand engagement and communications. This is the perfect option for when you prefer the storytelling format.

Data visualization allows you to present complex data into something comprehensible and understandable from a glance.

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