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Conversational Marketing: The Future of Customer Interaction
October 10, 2022
It's no secret that digital marketing is the future of customer interaction. In fact, according to a study by Salesforce, 78% of customers would prefer to use chatbots over other digital channels like email or social media. Why? Because chatbots provide a more conversational experience that allows customers to interact on their own terms. Not only is this marketing more convenient for customers, but it's also more cost-effective and has a higher ROI than traditional digital marketing strategies. In this blog post, we'll discuss the future of conversational marketing and how you can start using it to increase your sales and ROI today!
What is conversational marketing, and how does it work?
Conversational marketing is a digital marketing strategy that relies on chatbots to interact with customers in real time. Chatbots are computer programs that mimic human conversation. They can answer questions, provide support, or even make recommendations. The best part about chatbots is that they're available 24/hours a day, so you can always be there for your customers when they need you most.
What are the benefits of conversational marketing?
There are many benefits of using this strategy, but here are a few of the most important ones:
- You can provide a more personalized experience for each customer.
- Interact with customers on their terms and at their convenience.
- You can save time and money by automating customer interactions.
- Increase your sales and ROI with a more cost-effective digital marketing strategy.
How to get started with conversational marketing
If you're ready to start using conversational marketing to increase your sales and ROI, there are a few things you need to do:
- Define your goals: What do you want to achieve with conversational marketing?
- Find the right platform: Many different chatbot platforms are available, so choose one that's right for your business.
- Build your chatbot: Once you've chosen a platform, it's time to start building your chatbot.
- Test and optimize: Always test and optimize your chatbot to ensure it's providing the best possible experience for your customers.
Examples of companies that are using conversational marketing effectively
- Drift: Drift is a conversational marketing platform that allows businesses to have real-time conversations with their website visitors.
- Intercom: Intercom is a customer messaging platform that helps businesses increase sales and ROI with conversational marketing.
- HubSpot: HubSpot is a digital marketing and sales software company that offers a conversational marketing platform to help businesses grow.
- Acquire: Acquire is a live chat and customer engagement platform that helps businesses increase sales and ROI with conversational marketing.
Tips for creating successful chatbots
- Keep it simple: Don't try to do too much with your chatbot. Stick to one or two main objectives.
- Be responsive: Chatbots must provide a good customer experience.
- Be human: Chatbots should sound and act like humans to create a more personal experience.
- Test and optimize: Always test and optimize your chatbot to ensure it's providing the best possible experience for your customers.
What does the future of conversational marketing look like?
The future of kind of approach looks very bright! In the next few years, we expect to see more businesses using chatbots to interact with their customers. Additionally, we'll see more AI-powered chatbots that can provide an even more personalized and humanlike experience. As this becomes more popular, we'll also see a rise in the number of digital marketing agencies specializing in this type of marketing.
Suppose you're looking to increase your sales and ROI. In that case, you should consider using conversational marketing in your digital marketing strategy. It's the future of customer interaction, and it's here to stay!
To help you more about digital marketing, I need you to check this ebook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here.
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.
