Digital marketing is a complicated field that is constantly changing. There is a new tool or strategy to try out every day. As a marketer, it can take a lot of work to keep up with the latest trends and technologies and find the time to test them. So, we made a list of essential […]
Choose the Right Blogging Platform: A Guide
If you're thinking of starting a blog, one of the first decisions you'll need to make is which blogging platform to use. There are many different options, and deciding which is the best for you can be challenging. This guide will discuss the pros and cons of some of the most popular blogging platforms. We'll help you decide which platform is right for your unique needs and give you tips on getting started.

Why do you want to start a blog, and what are your goals?
The first step in choosing the right blogging platform is to decide what your goals for your blog are. Do you want to use it as a personal journal or diary? Are you looking to build a following and brand around your blog? Do you want to make money from your blog? Once you know your goals, you can narrow down your choices and select a platform to help you achieve them.
If you're blogging for personal reasons, then any platform will do. However, if you're looking to build a following or make money from your blog, you'll need to choose a platform with the features and tools you need to succeed. For example, WordPress.com is a popular choice for bloggers who want to make money from their blogs. It offers custom domains and ads, which can help you generate income.
Another essential factor to consider is how much time and effort you're willing to put into your blog. You can always explore templates if you're not interested in learning how to code or design your own website.
What type of blog do you want to create - personal, lifestyle, political, etc.?
The next step is to decide what kind of blog you want to create. This will help you narrow down your choices even further. Are you interested in writing about personal topics like your life and experiences? Or are you looking to create a lifestyle blog about fashion, beauty, and travel? Perhaps you're interested in blogging about politics or current events. There are endless possibilities when it comes to blogging, so take some time to decide what you want your blog to be about.
Once you know the general topic or topics, you want to write about, research the different blogging platforms and see which ones offer features that would be beneficial for your particular type of blog. For example, if you're looking to create a lifestyle blog, platforms like WordPress.com and Blogger offer templates and design features that can help you create a visually-appealing blog.
Suppose you're interested in blogging about politics or current events. In that case, platforms like Medium and Tumblr might be a good fit. These platforms offer built-in audiences interested in reading about these topics, which can help you grow your blog.
No matter what type of blog you want to create, there's a platform out there that's right for you.
What features are important to you in a blogging platform, and which ones can you live without?
Now that you know what your goals are and what type of blog you want to create, it's time to start thinking about the features that are important to you. Do you need a platform that offers templates and design features? Or are you looking for something simple and easy to use? Perhaps you're interested in a platform that allows you to monetize your blog.
Think about which features are must-haves and which ones you can live without. This will help you narrow down your choices even further. Once you've done that, it's time to start thinking about the cost.
How much money are you willing to spend on a blogging platform? Some platforms are free, while others charge monthly or yearly fees. If you want to make money from your blog, you might be willing to invest in a paid platform. However, if you're just starting out, you might want to stick with a free platform until you've grown your audience.
Hosting services can also cost money. If you're not interested in paying for a hosting service, you'll need to find a free hosting platform. WordPress.com and Blogger are two popular choices for free blogging platforms.
Take some time to think about your budget and what you're willing to spend on a blogging platform before making your final decision.
To help you learn more about digital marketing, I need you to check this ebook I've created about the 10 things I wish I had known when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here.
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.