Best Keyword Research Tools of 2022 to Boost Organic Traffic

August 16, 2022

When it comes to creating content, it is not enough to use random words and just hope for the best. Effective search engine optimization requires strategic planning and keyword selection in order to help drive traffic and boost online visibility. To help you out, we have compiled a list of the best keyword research tools for 2022. The ideal keyword research in your niche should help you create high-quality content that your audience will appreciate. 

What are keyword research tools?

Keyword research is an important part of Search Engine Optimization (SEO). By doing keyword research and selecting the right keywords, you can improve your chances of ranking high in search engine results pages (SERPs) and driving traffic to your site.

There are a variety of keyword research tools available to help you identify the right keywords for your website or blog. Some popular keyword research tools include Google AdWords Keyword Planner, Wordtracker, and Moz Keyword Explorer.

Each tool has its own set of features and benefits, so it's important to choose the right tool for your needs. For example, if you're looking for detailed keyword data, you'll want to use a tool like Wordtracker or Moz Keyword Explorer.

If you're just starting out with keyword research, the Google AdWords Keyword Planner is a good option. This tool allows you to enter a seed keyword and see related keywords, as well as estimated search volume and competition level.

Once you've identified some potential keywords, it's important to do further research to determine which keywords are most likely to bring traffic to your site. You can use a tool like Google Trends to see how popular a keyword is over time.

Finally, once you've selected your keywords, you'll need to implement them into your website or blog. This can be done by including the keywords in your page title, meta tags, and website content.

Top 3 Recommended Keyword Research Tools by Zack “ROI” Marketing


SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research. Provides detailed insights into the strategies of your competitors. It is an essential toolkit for any digital marketer.

SEMrush offers a comprehensive set of tools for keyword research, competitor analysis, site audit, rank tracking, and more. It is a versatile platform that can be used by businesses of all sizes to improve their online visibility and performance.

Ahrefs Keywords Explorer

Ahrefs Keywords Explorer is one of the most popular keyword research tools. It's a great tool for finding high-traffic, low-competition keywords.

When you're looking for keywords, you'll want to use Ahrefs Keywords Explorer. This tool will help you find high-traffic, low-competition keywords. You can use this tool to find keywords that you can rank for quickly and easily.

When you use Ahrefs Keywords Explorer, you'll be able to see the search volume, CPC, and difficulty for each keyword. You can also see the number of results for each keyword. This information will help you determine which keywords are worth targeting.

Once you've found a keyword that you want to target, you can use Ahrefs Keywords Explorer to get more information about it. You can see the top 10 results for that keyword, as well as the estimated traffic and CPC.

Moz Keyword Explorer

Moz Keyword Explorer is a keyword research tool that allows you to discover and prioritize the best keywords to target for your SEO campaigns. With Moz Keyword Explorer, you can:

- Uncover new and relevant keywords

- Understand how difficult it will be to rank for a given keyword

- Get detailed keyword metrics like search volume, click-through rate, and more

Moz Keyword Explorer works by crawling the web and indexing billions of documents. When you enter a keyword into the tool, it will return all of the relevant data associated with that keyword, including search volume, difficulty, opportunity score, and more.

To help you more about digital marketing, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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