Affiliate Marketing vs. Influencer Marketing: Which is More Effective?

February 8, 2023

Affiliate marketing and marketing through people who have a lot of influence are two of the most popular ways to market online today. Both have good and bad points, so it can be hard to choose which one is better for your business. We'll look at both affiliate and influencer marketing and compare and contrast them. And help you decide which option is best for you. We'll also talk about some real-world businesses that have done well using both approaches.

Affiliate Marketing vs Influencer Marketing

Affiliate Marketing 

It is a type of marketing that pays an influencer or affiliate for each sale they bring in. The influencer or affiliate advertises the business's products and services on its website. Including blogs, and social media channels. They get a commission when customers buy something. Affiliate marketing can be a good way to boost sales. It takes more work on the part of influencers to keep track of all the links and codes.

Pros And Cons of Affiliate Marketing


- Cost-effective and efficient way to get customers 

- Influencers have the incentive to promote your products and services 

- Promotional content can be tracked and measured 


- It is performance-based. Influencers may not always be motivated to promote the product/service 

- Requires influencers to keep track of links and codes for tracking sales. 

Influencer Marketing 

It's a type of marketing that uses people with a lot of influence. It spread the word about a brand, reach new people, and make more sales. Means working with people with a large number of followers on social media or other platforms. It can be more expensive than affiliate marketing. But, it usually reaches and engages more people and is more effective.

Pros And Cons of Influencer Marketing 


- Established influencers can provide credibility to your brand 

- Can be more cost-effective than other forms of advertising 

- Higher potential for increased engagement from influencer's followers 


- More expensive than affiliate marketing 

- Potential for influencers not being invested in the success of your product/service 

If done right, both influencer marketing, and affiliate marketing can be very successful. Affiliate marketing is a performance-based model. It requires influencers to keep track of links and codes. It may not always motivate them to promote the product or service. Influencer marketing can cost more than affiliate marketing. But, influencers have a built-up fan base that can give your brand more credibility.

Let's take a look at some examples of influencer marketing and affiliate marketing to see how well they work. Dollar Shave Club is a great example of how well influencer marketing can work. They worked with big names like Casey Neistat to get the word out about their products. Amazon's affiliate program was also a big success. They gave influencers a cut of every sale made through their affiliate links. It helped them get a lot more customers.

In the end, it all depends on what you want to achieve. If you're looking for a cheap way to get customers, affiliate marketing might be a better option. Influencer marketing might be the way to go if you want to make more people aware of your brand and reach new people. At the end of the day, it's up to you to decide how to run your business best!

To help you learn more about digital marketing, I need you to check this eBook I've created about the 10 THINGS I WISH I HAD KNOWN when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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