6 Successful Content Marketing Strategies: What Worked and What Didn't

August 23, 2022

It's no secret that content marketing is one of the most important aspects of any successful digital marketing campaign. However, what works and what doesn't work when it comes to content marketing can be a bit of a mystery. In this blog post, we will look at some successful content marketing strategies and some strategies that haven't worked so well. We'll also look at some examples of businesses that have succeeded with content marketing and businesses that have struggled to find success.

Content marketing strategies

1. Identify what content marketing strategies worked for you in the past

What content marketing strategies have you used in the past that have been successful? What tactics did you use? Be sure to include as much detail as possible.

If unsure where to start, look at some content marketing case studies. Many excellent examples of businesses have seen success with content marketing. Once you've identified some content marketing strategies that have worked well in the past, you can start to implement them into your content marketing plan.

When it comes to content marketing, it's essential to keep an open mind and experiment with different strategies. What works for one business might not work for another. It's critical to find what works best for you and your business.

One content marketing strategy that has worked well for us is infographics. We create infographics on a variety of topics related to our business. We then share these infographics on our website, as well as on social media and other websites. This has helped us to increase traffic to our website and generate leads.

Another content marketing strategy that has worked well for us is guest blogging. We write guest blog posts for other websites in our industry. This helps to increase our exposure and reach a wider audience. It also helps to build our authority and credibility in our industry.

2. Identify what content marketing strategies didn't work for you in the past

While content marketing can be a great way to generate leads and increase traffic to your website, it's not always practical. There are several content marketing strategies that we've tried in the past that haven't worked so well.

For example, we once created a blog post titled "Top Ten Reasons to Market With Us." We thought this would be a great way to show our potential customers the benefits of marketing with us. However, this blog post didn't generate any leads or traffic. It was one of our least popular blog posts.

We also created a series of short videos that we thought would be helpful for our potential customers. However, these videos didn't generate much interest either.

When it comes to content marketing, it's essential to experiment and find what works best for you and your business. What worked for us might not work for you, and vice versa. The only way to find out is to try different content marketing strategies and see what works best for you.

3. Analyze why those strategies failed and how you can improve upon them

When content marketing strategies don't work, it's important to analyze why they failed. This will help you to improve upon them in the future.

For example, our blog post "Top Ten Reasons to Market With Us." didn't work because it was too salesy. Potential customers could tell we were trying to sell them something, and they didn't trust us.

To make this blog post more effective, we must focus on providing helpful information instead of trying to sell our service. We could provide tips on using our service or share case studies of businesses who have seen success with our service.

The same goes for our short videos. They didn't work because they were too short and didn't provide enough helpful information. To make these videos more effective, we need to make them longer and include more helpful tips and information.

4. Come up with new content marketing strategies that you haven't tried before

If you're struggling to come up with content marketing ideas that work, it might be time to try something new. There are several content marketing strategies that you can try that you may not have tried before.

For example, you could create helpful resources such as ebooks or whitepapers instead of writing blog posts. These resources can benefit potential customers looking for more in-depth information about your product or service.

You could also create a podcast or webinar series. This would allow you to share your expert knowledge with a broader audience.

5. Test out those new strategies to see if they work better than the ones that failed in the past

Once you've come up with new content marketing ideas, it's time to test them. Try implementing these new strategies and see if they're more effective than the ones that failed in the past.

For example, track how many leads it generates if you create a new ebook or whitepaper. If you create a new podcast or webinar series, follow how many people listen to or watch it.

By tracking your results, you'll see which content marketing strategies are working and which aren't. This will help you focus on the systems generating the most leads and traffic.

6. Rinse and repeat as necessary until you find a content marketing strategy that works for you

Content marketing is all about experimentation. You might not find a content marketing strategy that works right away. It might take a few tries before you find something that works.

And that's okay. The important thing is to keep trying new things until you find a content marketing strategy that works for you and your business.

So if your first content marketing strategy doesn't work, don't give up. Keep trying new things until you find a plan that works. And when you do, you'll be glad you stuck with it.

To help you more about digital marketing, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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