5 Creative Marketing Strategies That Will Help your Small Business Stand Out

December 14, 2022

When it comes to marketing strategies, it can be challenging for small businesses to find creative ways to stand out from the competition. There are many ways to market a business, but not all of them work well for small companies. We'll talk about five creative marketing strategies to market your business that small businesses don't usually do. And that you can use to make more money and grow your business.

Marketing strategies

1. Leverage influencer marketing

It is a great way to gain exposure and reach new audiences with your product or service. Unlike traditional advertising, influencers have the power to influence. The opinions of their followers drive more customers to your business. Try reaching out to influential people in your niche who may be willing to promote your small business on their platform. 

2. Create an email referral program 

An email referral program can be a great way to make sales and get people to like your brand. Ask customers who want to do business with you to tell their friends or family about you. When they do, give them special discounts or rewards.

You can also set up emails to be sent every time a customer tells someone else about your business. This will help you stay in touch with your customers and make them more likely to keep sending you new business.

3. Offer free webinars

Webinars are becoming increasingly popular as a way to market a business. By giving away free webinars, you can teach your customers about your products and services in a helpful way. And at the same time, try to get to know them.

Aside from that, webinars are a great way to get known in your industry and boost your credibility. You can even ask people to share the webinars on their social media pages to reach even more people.

4. Use social media platforms

One of the best ways for small businesses to market themselves is through social media. Use this to your advantage by being active on social media sites like Instagram, Facebook, and Twitter. Use these platforms to talk with potential customers. You can share helpful content and promote special deals.

Making a Facebook group or LinkedIn page for your business is also great. It will let you connect with other small businesses in your industry. At the same time, learn important things about marketing trends.

5. Invest in content marketing

Content marketing is an integral part of the marketing plan for any small business. It's a cheap way to get customers interested, build relationships, and boost sales. You can make blog posts, videos, and podcasts. Including other types of content that give helpful information about your services or products. Content marketing is a great way to bring in new customers who might still need to learn about your small business.

Using these five marketing strategies, you can help your small business stand out from the competition and boost sales. When it comes to marketing, keep in mind that it's essential to be creative and think outside the box. Try out different strategies until you find the one that works best for your small business, then stick with it. Good luck!

To help you learn more about digital marketing, I need you to check this ebook I've created about the 10 THINGS I WISH I HAD KNOWN when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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