Digital marketing is a complicated field that is constantly changing. There is a new tool or strategy to try out every day. As a marketer, it can take a lot of work to keep up with the latest trends and technologies and find the time to test them. So, we made a list of essential […]
3 Pieces of Advice to Give a Brick-and-Mortar Business Transitioning Online
If you're a brick-and-mortar business looking to transition online, you're in for an exciting but challenging journey. There are many things to consider when making the switch, and it can be challenging to know where to start. That's why we've put together this list of three pieces of advice to help get you on your way!
1. Don't be afraid to start small
From the beginning, you don't have to go all-in on your online presence. If you're unsure how things will work out or are still getting a handle on the process, it's perfectly fine to start small. You can always scale up later on down the road.
Starting small will also help you save money and resources, which is essential when you first start. So don't be afraid to take things slowly at the beginning.
Small from the get-go will help you with finances and the learning curve – critical if you're still getting a handle on the process.
Of course, you can always scale up later on down the road.
This is important to remember because…
When making a significant change, it's easy to get overwhelmed and try to do too much at once. But by breaking things down into smaller steps, you can make the process more manageable – and less daunting.
Plus, starting small also has enormous benefits, like saving money and resources. So if you can, take things slowly at the beginning to set yourself up for success later on.
2. Be patient - the online world moves slowly
If you are used to the fast-paced world of brick-and-mortar business, you might find the online world a bit slow at first. That's okay! Just remember to be patient and give yourself time to adjust.
It takes time to build an online presence, so don't expect things to happen overnight. Give yourself some grace and allow things to unfold at their own pace.
Even though things might move a bit slower online, there are still plenty of growth opportunities. So don't be discouraged – keep moving forward, and you'll get there eventually.
In the meantime, here are a few things you can do to speed up the process:
- Set realistic goals and timelines
- Be persistent in your efforts
- Focus on building quality relationships
Brick-and-mortar business owners often find the online world's pace relatively slow. And that's understandable! Just remember to be patient as you adjust.
3. Focus on creating a great user experience
One of the most important things to focus on when transitioning your brick-and-mortar business online is creating a great user experience. Remember, your customers are coming to you for convenience, so making sure their experience is as smooth and easy as possible is essential.
Some things you can do to create a great user experience include:
- Making your website user-friendly and easy to navigate
- Offering fast and free shipping
- Providing excellent customer service
Creating a great user experience should be one of your top priorities when transitioning your brick-and-mortar business online. After all, your customers are coming to you for convenience, so ensuring their experience is as smooth and easy as possible is essential.
Brick-and-mortar business that's looking to transition online, you're in for an exciting but challenging journey. There are many things to consider when making the switch, and it can be challenging to know where to start. That's why we've put together this list of three pieces of advice to help get you on your way!
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If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at email@example.com or schedule a call with Zack now.