2022 Social Media Ad Types and Their Relation to Digital Marketing

September 21, 2022

It's 2022, and social media is a huge part of our lives. In fact, many people say that social media has taken over traditional forms of communication like television and radio. As a business owner, it's crucial to stay up-to-date on the latest social media trends so that you can capitalize on them. This blog post will discuss social media ad types and their relation to digital marketing in 2022. Stay tuned for more information!

The growth of social media ad types from 2016 to 2022 has been staggering

In 2016, there were only four social media ad types: static images, videos, carousels, and slideshows. By 2022, there will be over 20 different social media ad types! This incredible growth can be attributed to the ever-changing landscape of social media. As new platforms emerge and existing ones evolve, businesses are constantly trying to find new ways to reach their target audiences.

Digital marketing is also constantly evolving. In 2016, the most popular digital marketing channels were email, social media, and search engine optimization (SEO). But by 2022, things have changed dramatically. The rise of artificial intelligence (AI) and voice search has completely transformed the digital marketing landscape. In fact, AI is expected to play a significant role in social media advertising in 2022.

So, what does all this mean for businesses? It means that if you want to stay ahead of the competition, you must constantly innovate and experiment with new social media ad types and digital marketing strategies. The good news is that plenty of resources are out there to help you get started.

How social media ads are changing digital marketing in 2022

The social media landscape is constantly changing, so how businesses use social media to reach their target audiences is continually evolving. In this section, we will discuss some of the biggest social media trends that are expected to impact digital marketing in 2022.

One of the biggest social media trends for 2022 is the rise of micro-influencers. Micro-influencers are social media users with a relatively small following with high engagement rates with their followers. They are often more trustworthy and relatable than traditional celebrities or social media influencers.

Micro-influencers can be a great way to reach your target audience because they already have a built-in audience of engaged followers. And since they are often seen as more trustworthy and relatable, their endorsements are likely to carry more weight than those from traditional celebrities or social media influencers.

Another big social media trend for 2022 is the continued growth of social commerce. Social commerce refers to buying and selling products and services directly on social media platforms. This trend is growing in recent years and is expected to continue to grow in 2022.

As social commerce continues to grow, businesses must find new ways to integrate it into their digital marketing strategy. One way to do this is by using social media ads to drive traffic to your social commerce platform.

The benefits of using social media ads for businesses

Social media ads can be a great way to reach your target audience.

When used correctly, social media ads can effectively drive traffic to your website or social commerce platform. And since they are often less expensive than other forms of advertising, they can be a great way to stretch your marketing budget.

Another benefit of social media ads is that they can be the target. For example, you can target your ads to people who live in a specific city or has interest in a particular topic. This ensures the presence of the ads you are advertising.

Finally, social media ads can be a great way to build brand awareness. By running social media ads, you can reach a large number of people in a short period. This can help to increase brand awareness and ultimately lead to more sales.

Social media ads are changing digital marketing; businesses must constantly innovate and experiment with new social media ad types and digital marketing strategies.

Types of social media ads that will be most popular in 2022

Now that we've discussed some social media trends expected to impact digital marketing in 2022 let's take a look at some of the most popular social media ad types.

One of the most popular social media ad types is video ads. Video ads are highly engaging and can effectively drive traffic to your website or social media platform.

Another popular social media ad type is carousel ads. Carousel ads are a type of ad that allows you to showcase multiple products or images in a single ad. They are highly effective at driving traffic and can be a great way to increase sales.

Finally, social media ads that feature user-generated content will be popular in 2022. User-generated content is any type created by users rather than businesses or brands. This content will be recognize more as trustworthy and relatable, making it more effective at driving traffic and sales.

As you can see, social media ads are changing digital marketing. Businesses must constantly innovate and experiment with new social media ad types and digital marketing strategies. If they don't, they risk being left behind by their competitors.

As a business owner, staying up-to-date on the latest social media trends is crucial. In this blog post, we discussed social media ad types and their relation to digital marketing in 2022. Stay tuned for more information!

To help you more about digital marketing, I need you to check this ebook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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