10 Innovative Digital Marketing Strategies That Aren't Commonly Used (But Work Like a Charm)

December 29, 2022

As a business owner, keeping up with the latest digital marketing trends is important. Stay ahead of the curve! But these trends are used. You might have yet to learn about some of them. They still need to work, in any case. This blog post will talk about ten digital marketing ideas that are rarely used. But have been shown to work well. Keep reading if you want to try something different and interesting in your marketing campaigns.

1. Live Streaming Videos

Businesses are showing more interest in live-streaming videos on sites like YouTube, Facebook, and Instagram. With this strategy, you can talk to your audience in real-time. It is to learn more about potential customers. You can keep track of engagement metrics like likes and comments to see how well your campaign is doing.

2. Interactive Content

It is one of the best ways to get people's attention and get leads. It is to make content users can interact with or encourage them to do something. You could create quizzes, polls, or surveys about your product or service. By doing this, you could collect helpful information that you could use in future marketing campaigns.

3. Chatbots

Digital marketing is moving toward using chatbots to automate customer interactions. Chatbots can answer customers' questions in a way that is unique to them. They can buy things or get services without having to stop talking. This strategy can be beneficial for businesses. If they want to provide customer service 24 hours a day, seven days a week but need more people to do it by hand.

4. Voice Search Optimization

Voice-activated devices like Google Home and Amazon Alexa are becoming more popular. Businesses need to make sure their content is optimized for voice search. It means making content that uses natural language instead of keywords and phrases. Since this is more likely to be picked up by these devices and lead to higher levels of engagement.

5. Influencer Marketing 

Getting in touch with people who have much influence in your niche is a good way to promote your products and services. These influencers already have relationships with the people who follow them. Using their reach can be a great way to get more people interested in your brand and what you offer.

6. Personalization in Digital Marketing

It is another effective strategy that you should use more often. By collecting data about customers' interests, preferences, and behaviors. Businesses can create targeted content tailored for them, increasing conversion chances. 

7. Retargeting Ads 

Ads are a great way to keep potential customers who have been to your website but have not bought anything in mind. With retargeting, you can show ads to people who have already shown interest in your product. It makes it more likely that they will come back to buy something. You can also use it to keep customers up to date on new products or sales.

8. Content Curation 

It works well for businesses that need more time or money to come up with new content all the time. By sharing information from other sources and giving it its unique spin. They can have fun with their audience while also giving them useful information.

It's also a great way to connect with others who make content and experts in your field who can join your network.

9. Cross-channel Digital Marketing 

It is a digital marketing trend that's becoming more popular daily. This strategy involves creating targeted campaigns across various channels. It is through email and social media. By utilizing many platforms. Businesses can reach a wider audience and increase their chances of success. 

In addition, businesses should ensure that their message remains consistent across each channel. It will help to build trust and recognition among potential customers. It makes them more likely to purchase from you in the future. 

10. Location-based Digital Marketing 

Another great way to target potential customers based on where they are is with location-based marketing. This strategy lets you make campaigns tailored to users in certain areas. If done right, this can be a very effective way to reach people.

It is used because businesses need to have access to location data. But, it can be a powerful tool for more people to interact with and buy from a company. Since this way of marketing is new, there is still much room to try new things and get creative.

Businesses can make much more money by increasing their visibility, engagement, and conversion rates. They need a good plan and follow through on it to do this. Businesses need to keep up with the latest digital marketing trends to ensure they are using the best strategies. Use clever ideas to ensure your online business stands out and does well.

To help you learn more about digital marketing. I need you to check this eBook I've created about the 10 THINGS I WISH I HAD KNOWN when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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